Every discovery...
.... by definition is unpredictable. If it were predictable it would not be a discovery..
Trendwatching.com reported on the BeerTender in their other newsletter, SPRINGWISE New Business Ideas a few months ago. The concept comprises of a professional beer tap and proprietary, compact 4--litre Heineken kegs for the home, co-created by Heineken and Krups. This excellent BRANDED BRANDS example, reminiscent of the Philips/Sara Lee Senseo coffee machine, is a big success in its test market. In the first week after being launched in The Netherlands, Heineken sold 3,000 taps, and since then, according to a spokesperson for the company, sales have surpassed even Heineken's 'hype'scenario'. Heineken now plans to sell the appliance in other countries as well.
Trendwatching.com reported on the BeerTender in their other newsletter, SPRINGWISE New Business Ideas a few months ago. The concept comprises of a professional beer tap and proprietary, compact 4--litre Heineken kegs for the home, co-created by Heineken and Krups. This excellent BRANDED BRANDS example, reminiscent of the Philips/Sara Lee Senseo coffee machine, is a big success in its test market. In the first week after being launched in The Netherlands, Heineken sold 3,000 taps, and since then, according to a spokesperson for the company, sales have surpassed even Heineken's 'hype'scenario'. Heineken now plans to sell the appliance in other countries as well.
posted by Jakob Langemark at 1:19 PM
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