.... by definition is unpredictable. If it were predictable it would not be a discovery..
Trendwatching.com reported on the BeerTender in their other newsletter,
SPRINGWISE New Business Ideas a few months ago. The concept comprises of a professional beer tap and proprietary, compact 4--litre Heineken kegs for the home, co-created by Heineken and Krups. This excellent BRANDED BRANDS example, reminiscent of the
Philips/Sara Lee Senseo coffee machine, is a big success in its test market. In the first week after being launched in The Netherlands, Heineken sold 3,000 taps, and since then, according to a spokesperson for the company, sales have surpassed even Heineken's 'hype'scenario'. Heineken now plans to sell the appliance in other countries as well.