Monday, April 18, 2005

Tryvertising - endless potential

You know that experienced consumers don't give a rat's ass about commercials, ads, banners and other fancy wording and imagery that is forced upon them. That is why we need new ways of igniting conversations between corporations and consumers.

TRYVERTISING, which is all about consumers becoming familiar with new products by actually trying them out. Think of TRYVERTISING as a new breed of product placement in the real world, integrating goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not the brand's messages.

Read more on www.trendwatching.com

Monday, April 04, 2005

Storage - and lots of it!

To quote Microsoft Research's Rick Rashid: "you can store every conversation you've ever had in a terabyte. You can store every picture you've ever taken in another terabyte. And the Net Present Value of a terabyte is USD 200."

Think about it - the opportunity for conserving you family's entire history online. Every picture taken, every birthday song - etc. Facinating stuff. And with some serious business potential.