Monday, August 22, 2005
Monday, August 08, 2005
mon dieu - protect what you love ...

This latest concept we made for Maille is really funny. Imagine having to make a nation wide launch on a $30k budget. Hell - we spent the budget opening a danm mayonaise store in the hart of Copenhagen. Today TV Lorry came by along with a bunch of news paper journalists. A world class sampling event with media coverage, a website with viral potential. It just does not get much better than that. Swing by Badstuestræde 13 for a free jar of gourmet mayonaise - gift wrapped and delivered in an stylish bag. Mon Dieu - it is wonderful. Or visit the site on: http://www.merci-pierre.dk/eng/index_flash.html

