The birth of a new club
THE JOCKEY CLUB is a creative agency specializing in branded advertising, design and digital solutions for projects around the world from a single location.
Our start-up mentality is decidedly new world, aligning the talents of venture capitalists, creatives and strategists towards a common dream: To turn rule-breaking effort into heroic ideas and then set them loose in the most engaging way possible.

What makes us different?
Being hatched from the fires of a VC firm is something few agencies can boast of. Most people think of these places as cauldrons of entrepreneurial energy, full of insider knowledge and continually ready to tread out towards the edge of what’s next.
The companies and people we incubate are among the most visionary in their fields including a few, like Skype, that are changing the world. We bring that insight and courage into every project we engage in. Having such noble stock in our DNA gives THE JOCKEY CLUB a mental advantage in the market place and an intriguing platform from which to build our story. The central idea of THE JOCKEY CLUB is to fuse all that new world business innovation and start-up philosophy into a new type of agency that seamlessly translates focused business energy into powerful, soul inspiring, branded communication.

What’s in a name?
Not much really. Look at Crispin Porter Bogusky on the one hand and a shop like Strawberry Frog on the other, both successful in their own right but one an amalgamation of names and the other a poisonous rainforest amphibian.
If you knew a champion hurdler named Fred, would you think any less of his athletic prowess if he were named Tristan Buckminster IV? Well yes... You see, actually names can be very important. Especially In their ability to trigger a web of associations in the mind. For us, it’s about making sure from the get go that the mental movie we project is the right one. Are we safe like PG13? Do we value convention? Or do we want future clients to come here because they are searching for something no one else can provide? Disrupting the norm is a powerful force. And a name that is easily decoded and tucked away in the phone book will most certainly fail to generate friction in the mind. If we are to be believed as an agent of extraordinary change —
that change must begin with our name.

Hello sir and welcome to THE JOCKEY CLUB, may I take your coat?
From Rio de Janeiro, to Devonshire, the Hamptons and all the other privileged places of the world, the idea of a jockey club conjures visions of success, entitlement, Corinthian leather, cigars and mustachio’d sportsmanship. A place of mystery, within whose walls, the secrets of the world are discussed amongst international businessmen dressed smartly in yachting casual. And as for the colorful pilot who guides the mighty beast, the role of the jockey is pleasingly relevant: small and agile, he is a specialist in employing all available means to achieve victory.

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