SO - there you have it! The new team of growth consultants from Hello Group. Talk about an elite outfit! Let me expand on our thoughts on creative development.

We seek a better understanding of the client and his challenges than the client has himself . That gives us a fantastic edge when it comes to creative execution. Our creative solutions will incorporate viral marketing, grassroot, traditional mass comm., DM, CRM, SEO, co-branding, alliances, podcasting, videostreaming etc. Rather fun, interesting than borring. Rather too much digital than too little. And always open to new opportunities – SMS, XLM (to mobile), RSS, chatgroups, pop-up retail, communities, word of mouth, network marketing – and yes, brochures, POS, catalogues, FSIs, adds, mails, outdoor, event, TV, etc. Everything based on what constitutes the shortest and most cost effective way to reach the client's objective. Optimal return for the client. Optimal coolness for us.

Creative Method It is not about media but about methods. Not about gimmic but about relevance. Not about campaigns but about ongoing, continuous communication processes that attract, retain and develop profitable customers.

Hard core execution
Talk (or in this case writing) is cheap. We must deliver. This requires excellent control of the process from start to finish. Especially since we want to work across multiple media platforms that must converge at the exact same time.

... indeed the future is looking bright for some and bleak for others.