ZYB – Chief Marketing Officer Wanted

Candidate Profile

The ideal candidate will first and foremost be an executive with a demonstrable track record of creative marketing, business development and brand development in the online/internet environment. This individual will have an in depth understanding of online customer acquisition. He or she will have experience in early stage/start-up environments and will have entrepreneurial drive.

A hands-on leader and team builder, this individual will have excellent communication skills and charisma. An international outlook and understanding of international markets are important.

The ideal candidate will
* Be comfortable in a culture where respect is earned irrespective of title, where all employees have to prove themselves. Where formal positions/titles don’t count for much and informal influence structures are important
* Be able to work in an environment where resources are limited by the opportunities facing the company
* Be successful in a highly competitive market space where the market dynamics are rapidly changing

This is a mission critical role for ZYB and it is vital the recruitment process is handled quickly and efficiently. The CMO will report to the CEO. The successful candidate will be based in Copenhagen or London. Success within this role will be measured firstly by increase in market share - online customer acquisition and usage of the ZYB service, secondly by revenues generated.

Qualified candidates must be naturally creative, think strategically, have strong communication abilities, analytical skills and a track record of developing product “buzz” online with limited resources.

Role Overview
* Internet evangelist / market thought leader and influencer
* Focus - online marketing of the ZYB service, building and enhancing the brand towards customer acquisition. Increase market penetration by being extremely creative, resourceful and strategic.
* Commercially orientated marketer
* Develop innovative customer acquisition strategies and programs
* When necessary, build and lead a team focused on online customer acquisition
* Be a direct contributor – lead the creative effort to drive customer acquisition
* Develop and lead the marketing/PR strategy and drive the marketing message
* Be responsible for product definition and product development
* Able to conduct partnership discussions and negotiations with mobile operators and major ISP and internet portals.
* Develop visibility in the online and mobile communities
* Have an excellent black book within the online community.

Personal Characteristics
* Be high energy, self-motivated and self-reliant – driven to over perform
* Maintain a high level of face-to-face contact with partners
* Have excellent written & communication skills – internal and external
* Have strong presentation skills
* Be agile – able to work in a rapidly changing environment
* Be an entrepreneurial individual
* Be a team player
* Have an international outlook
* Be persistent

Education
An undergraduate degree covering business, computer science or electronics would be useful but not essential.

Contact:

Hey, you're a resourceful person - you'll know how to get in touch with Tommy the Zyb CEO without me having to post his digits on the world wide web.

2.0 creatives WANTED

Listen. The world has changed. People have changed. Marketing .... well, is in the process of changing.

Now, let's assume you combine leading strategists with a bunch of new school creatives, digital designers and add about 25 hard core tech freaks. .... wait a minute! We did that already!

And yet - we're still looking for leading edge creative talent.

Are you the Conceptual Zen Master of rule-based communication schemes, DM, CRM , viral marketing, grassroot, Web 2.0-site development, podcasting and videostreaming? Are you a pioneer constantly looking for new new opportunities –Social software, SMS, XLM, RSS, chatgroups, pop-up retail, communities, word of mouth, network marketing etc?

If so - you could well be on your way to relocating to Copenhagen, recently voted 2nd most livable city in the world

Contact us here

Hello made the cover of Venture Capital Journal

.. even if it was a feature about Morten Lund.... (You've got to hand it to the guy - he does get around!)

Not sure I'm allowed to print the entire article here - so I'll settle for the following jewel:

".... Managed by Jakob Langemark, the company’s more than 50 employees can take a next-generation Internet idea and machine it into reality in a matter of weeks. “It was obvious that our ventures would always need this,” Lund says.
One of the Hello Group’s most recent clients was Lund portfolio company Zecco, an Internet brokerage supported by ads so it doesn’t have to charge commissions. The founders came to Lund with just an idea. After seven months with the Hello Group, they had a fully formed product, ready to take on eTrade.
In some respects, the Hello Group exists to service Lund’s portfolio companies. “Making sure his companies succeed is my primary goal,” Langemark says. “If they succeed, we succeed.”
But the Group is expanding to take on new clients. It recently scored a deal with Adobe worth between $2 million and $3 million. It has been interviewing seven to eight people per week to help it expand.It is tempting to compare the Hello Group to an incubator, but the parallel isn’t perfect. The group doesn’t own real estate, for example. It doesn’t have foosball tables set up for entrepreneurs. It is a service company first and foremost. If the group can help one of Lund’s portfolio companies, it will, for a fee.
Call it a venture accelerator instead. The Silicon Valley analogue to the Hello Group might be a company such as Pivotal Labs. Although the software consulting firm isn’t associated with any particular VC firm, it does have a startup practice that will build just about any Web 2.0 service company you want for $100,000 cash. Pivotal will also train a startup’s engineers to help ensure an easy transition after the consultancy pulls out. But the firm doesn’t have the design and marketing savvy that the Hello Group brings to the table. And in a Web 2.0 environment where sizzle is almost as important as steak, marketing can be a real asset. "