Hello Wins Max Award!

Market Replay won the Best Enterprise Application at the Adobe MAX Award 2008 at the MAX conference in San Francisco. So what does the NASDAQ Market Replay do? The Powerful NASDAQ Market Replay application enables investment professionals to replay the market by slowing it down to the millisecond level for moment-in-time insight into trade histories. Adobe interviews Claude Courbois of NASDAQ OMX Learn more – and try it the application here What did Hello do then? Hello was instrumental in designing the NASDAQ Market Replay application, which helps investors by providing a validated replay and analysis of securities listed on all major U.S. equity markets. It is an essential part of a trader’s job to keep pace with the fast changing financial markets. As market data is played out over time on the trading floor, we wanted to represent this visually. We took our inspiration from sound editors when we designed the user experience. Similar to a sound sampler, you can replay a snippet of the entire data. One of the challenges was that a whole day of trading, for example in Apple stocks, can result in a 45 MB text file (trades are recorded down to the millisecond). Due to the massive amount of data that investors have to deal with daily, we used the Adobe Air framework. This platform lets you work with data offline, and only updates when a user requests it from the server. What came out the other end was a seamless user experience, allowing for data to become tangible in a smooth zooming algorithm that constantly redraws the screen as the user moves in and ponders the finer details of a market-play. User needs drove the feature set here, making sure that we ended up with a focused, easy-to-use application and an elegant interface. Hello produced the IA, interaction design, algorithm – as well as the visual user experience for the NASDAQ Market Replay. Alongside Adobe and NASDAQ, we took the challenge of making intangible mountains of data into an innovative and useful solution that resulted in giving a very high brand value for NASDAQ. Adobe MAX 2008/2009

The Recession Marketing Recipe:

When the total market size decreases, money gets tighter and your industry braces for the impact of the impending recession what do you do? Well, one thing is for certain: most of your competitors will reduce their marketing budgets. Had that not been the case, you would have been competing even more fiercely for a fewer number of prospects. But chances are that most will reduce their budgets – so even if you have fewer potential clients you also have fewer companies pursuing them.
This insight captures the tremendous opportunity which lies ahead of us. Those of us who are actually able to help clients close more sales with less advertising through an optimization of the client’s website yielding a significantly higher rate of conversion will prosper in this market climate! The logic is pretty simple: if your website converts better, your cost per sale decreases – that leads to higher profitability – and the money saved can be channeled into more marketing campaigns – which leads to a higher market share.
So the point is: it is always going to be a tremendous competitive advantage to reduce customer acquisition costs faster and better than the next guy, but the opportunity to grab additional market share is even better during an economic downturn, when your competition is cutting back it’s marketing spend.
During a recession its clear that smart companies cant afford not to improve their conversions. If you budgets are tight – then reallocate funds from other areas (corporate branding, forinstance) in favor of increasing your conversions
The recession recipe:
* Optimize your traffic generation – get smart about it!
* Get more sales from the existing traffic
* Lower the cost per customer
* Increase the retention rate
* Raise lifetime value
* Make the effects long lasting
How do you do that? Well, that is how we make our living in Fredericiagade, Copenhagen.