Welcome to Langemark.org.

If you're a Senior Direct Marketing copywriter, say hello

2009-01-09T21:06:00.004+01:00

Are you ready to say hello to a new career? HelloGroup is looking for a Senior Direct Marketing (DM) copywriter with lots of DM experience, excellent communication skills and – most importantly - the desire to write up a storm.

You’ve worked with direct marketing, lead generation, e-marketing and other DM disciplines. As the world of digital media is our preferred playground, it’s important that you either have experience working with these media or are keen to learn more about the opportunities they offer.

We’re happy to consider candidates from a variety of backgrounds, but it’s obviously an advantage if your current role involves writing DM copy and you have a proven track record in this field, so you may already be employed by a DM or digital agency. You may be a trained journalist or have some other form of education in the field of communications, or you may have an education in the humanities.

We’re a company with an international stable of clients, so whether you’re a native English speaker or have Danish as your mother tongue and are competent in English, we want to hear from you.

Because HelloGroup is a young, rapidly growing company, you’ll have the chance to leave your personal stamp on your work.

We’re always looking to extend our pool of happy employees, so we sincerely hope that you’re not just in it for the money, but also for the great colleagues, the exciting challenges and the boundless future. In return, we offer you the chance to work with people as dedicated as you are.

Hello is headquartered in the heart of Copenhagen, next door to the Royal Palace and The Marble Church. We work with some of the most interesting clients on the market, including Microsoft, Adobe, Novo Nordisk, Telia, Vodafone, Saxo Bank, Elsparefonden, Fritz Hansen, Syd Energi and Zyb.

If interested please get in touch

Hello Wins another Adobe Max Award

2008-12-02T18:11:00.003+01:00

Most excellent news this evening from Milan. It was just announced that Hello won the EMEA Adobe Max Award for our work on the My Home application. Thanks to everyone involved - and to Elsparefonden for letting us work on the application.

Hello Wins Max Award!

2008-11-23T19:25:00.005+01:00

Market Replay won the Best Enterprise Application at the Adobe MAX Award 2008 at the MAX conference in San Francisco. So what does the NASDAQ Market Replay do? The Powerful NASDAQ Market Replay application enables investment professionals to replay the market by slowing it down to the millisecond level for moment-in-time insight into trade histories. Adobe interviews Claude Courbois of NASDAQ OMX Learn more – and try it the application here What did Hello do then? Hello was instrumental in designing the NASDAQ Market Replay application, which helps investors by providing a validated replay and analysis of securities listed on all major U.S. equity markets. It is an essential part of a trader’s job to keep pace with the fast changing financial markets. As market data is played out over time on the trading floor, we wanted to represent this visually. We took our inspiration from sound editors when we designed the user experience. Similar to a sound sampler, you can replay a snippet of the entire data. One of the challenges was that a whole day of trading, for example in Apple stocks, can result in a 45 MB text file (trades are recorded down to the millisecond). Due to the massive amount of data that investors have to deal with daily, we used the Adobe Air framework. This platform lets you work with data offline, and only updates when a user requests it from the server. What came out the other end was a seamless user experience, allowing for data to become tangible in a smooth zooming algorithm that constantly redraws the screen as the user moves in and ponders the finer details of a market-play. User needs drove the feature set here, making sure that we ended up with a focused, easy-to-use application and an elegant interface. Hello produced the IA, interaction design, algorithm – as well as the visual user experience for the NASDAQ Market Replay. Alongside Adobe and NASDAQ, we took the challenge of making intangible mountains of data into an innovative and useful solution that resulted in giving a very high brand value for NASDAQ. Adobe MAX 2008/2009

The Recession Marketing Recipe:

2008-11-07T09:12:00.002+01:00

When the total market size decreases, money gets tighter and your industry braces for the impact of the impending recession what do you do? Well, one thing is for certain: most of your competitors will reduce their marketing budgets. Had that not been the case, you would have been competing even more fiercely for a fewer number of prospects. But chances are that most will reduce their budgets – so even if you have fewer potential clients you also have fewer companies pursuing them.
This insight captures the tremendous opportunity which lies ahead of us. Those of us who are actually able to help clients close more sales with less advertising through an optimization of the client’s website yielding a significantly higher rate of conversion will prosper in this market climate! The logic is pretty simple: if your website converts better, your cost per sale decreases – that leads to higher profitability – and the money saved can be channeled into more marketing campaigns – which leads to a higher market share.
So the point is: it is always going to be a tremendous competitive advantage to reduce customer acquisition costs faster and better than the next guy, but the opportunity to grab additional market share is even better during an economic downturn, when your competition is cutting back it’s marketing spend.
During a recession its clear that smart companies cant afford not to improve their conversions. If you budgets are tight – then reallocate funds from other areas (corporate branding, forinstance) in favor of increasing your conversions
The recession recipe:
* Optimize your traffic generation – get smart about it!
* Get more sales from the existing traffic
* Lower the cost per customer
* Increase the retention rate
* Raise lifetime value
* Make the effects long lasting
How do you do that? Well, that is how we make our living in Fredericiagade, Copenhagen.

2008-09-04T15:07:00.000+02:00

I finally made it to Ahmadabad, India to visit my friends from Gateway Technolabs. I could write much about their merits as an offshore software development & outsourcing company – and I probably will at some stage.
But what has struck me the most is how incredibly friendly, hospitable and informal everyone has been – and the food. It has been amazing! Ahmadabad seems to be a city of great food. Even with about 60-70% of the population being vegetarians they also seem to serve a great variety of non-vegetarian dishes. And Niraj – one of my gracious hosts – has a theory which actually makes sense: All the flavors and spices of the local food actually work as a substitute for alcohol – which makes people forget the prohibition (no alcohol in the state). After having gone from one feast to the next – I tend to agree. Today I had the most amazing lunch with my other friend and host, Inder, in a small local restaurant. I would go as far as to say that it has been one of the gastronomic highlights of 2008 – and considering I’ve had my fair share of business dinners & lunches, that says quite a lot. Incredible!

Best for Business?

2008-08-12T17:23:00.003+02:00

What do Lego and 18th century political economist Adam Smith have in common? Both show why Denmark has become the best country in the world for business. Forbes has the story

Web Makeover, anyone?

2008-07-01T12:02:00.003+02:00

Just saw this competition on Linked in:

What's the number one reason you still have a website designed in the 90's ;)
A. Got Ripped Off
B. Too Expensive
C. My Website Doesn't Make Me Money
D. Haven't Got Around Too It
E. Shopping Around
F. Customer Service Sucks
G. Too Lazy
H. Other
If you currently have an old, outdated, ugly, or non-functioning corporate Website, join our group and nominate it. If selected your company could win an Extreme Corporate Makeover, valued at up to $50,000 from The Mark E. Ting Company. Nominate your company here: http://www.thewebmakeover.com/
Or --- if you don't fancy the odds - give us a call at Hello.

The Black Grape Corporation

2008-06-10T20:42:00.003+02:00

The Black Grape Corp has been created to form a number of places where people can go to take it easy and hang with friends, family, business partners and whoever else shows up. The first of these places is located in La Rioja, Spain.

Will it be a dependable place of refuge, where one can escape the demands of family and bosses, and thus temporarily forget about one's sorrows and shortcomings? Absolutely!
Will it be a tribute to fine dining, wine, golfing and meditation? You bet!

Behind the Black Grape Corporation is a genuine desire to offer something truly new to pleasure seekers who are not only looking for entertainment, but also for uniqueness, discovery, trying out, hanging out and tasting.

About Rioja:

La Rioja is wine country! The region is located in the northern provinces of Logroño and Navarra, stretching more than 100 km down the Ebro valley and divided into three subsectors: Rioja Alta, Rioja Alavesa, and Rioja Baja. The first two are hillier with a more Atlantic climate and produce the better-balanced wines, more acidic and less alcoholic. The heavier vintages from Rioja Baja are stronger in alcohol and used more for blending. The wine growers in La Rioja, who know they produce one of the world’s finest wines, proudly protect its quality, while strict official norms guarantee the prestige of these exquisite red wines of such unmistakeable flavour. The predominant grape variety in Red wines is the Tempranillo, Garnacha for Blush wines, and Viura for White wines.

The Rioja has a very rich regional cuisine, with a notable traditional tone that has stood the test of time. Natural products are very important in La Rioja, which can be seen with its strong vegetable sector and naturally cured meats!

More to follow from the Black Grape Corp later this year.

Say Hello to our new Branded Entertainment Content Division!

2008-06-06T22:48:00.006+02:00

Content is defined as audio and/or visual information that is consumed through mediums such as film, music, television, Internet, games, live events or in print. Branded Entertainment Content is new content that is inextricably linked to a brand. The brand’s essence serves as the inspiration for the content, the raw material that is creatively transformed into a story. Branded Entertainment Content is an asset, just as traditional entertainment content is recognized as a capital asset that has lasting value.
Hellogroup’s new branded entertainment content division, lead by Randy Lippert, is a Scandinavian based branded entertainment department within Hello Group A/S ; already known as a highly innovative and progressive company with a proven track record in traditional marketing & advertising, Web-TV, Web Design, Web management, interactive content and more. This new department is being created to lead the Scandinavian market in developing brand-based content and marketing programs for the world’s most innovative advertisers. And yes - I did write "lead".
Branded entertainment represents the combination of traditional marketing, entertainment content and branding tactics. Hello will offer to our agency clients and to “outside” brand managers a fully integrated one-stop-shop solution from the entertainment strategy and creative development to the production and distribution of branded content and programs. Hello will collaborate directly with these clients to supplement, not replace traditional advertising initiatives, building full service branded entertainment programs inclusive of marketing services, development, production and distribution. The department will act as a bridge between the different Hellogroup divisions, companies and personnel to create branded entertainment programming for a variety of platforms, including film, television, digital video, the Internet, interactive games, magazine (content) publishing, live events and other traditional print mediums. Hello will create original and proprietary entertainment assets that will enable consumers to experience the brand’s equity and character through storytelling.

Executive Summary

Hello will develop and produce integrated marketing programs that combine traditional entertainment with a brand’s key message(s), creating a highly efficient and cost effective means of communicating with its target audience. The core asset of these marketing programs is branded content (Film, TV, Games, Internet, Advertising, print publishing), which in order to make an impact, must balance the “art of entertainment” with the “commerce of advertising”. Hello will specialize in providing an entertaining and informative experience that will:

* Capture audience attention
* Build Consumer awareness and loyalty
* Maximize the combined power of traditional and alternative media channels
* Provide an economic alternative to traditional advertising
* Provide an active experience that delivers a lasting impression on the audience
* Create “stand alone” entertainment assets

As is the case with traditional entertainment, branded content must be accompanied by an integrated marketing strategy (advertising, PR, promotions, events, online) to increase awareness, create buzz and establish a dialogue with the consumer. In parallel to the marketing of branded content, both traditional and alternative distribution channels are used to deliver the entertainment to a highly targeted, desired audience.

Our approach will be that entertainment is one of the most efficient and effective medium for delivering key brand messages. Quality programming causes the consumer to embrace the brand on an emotional level, thus, establishing credibility and providing a platform from which to deploy traditional marketing tools. These promotional initiatives reinforce the consumers’ association with the brand and provide a feedback loop via the web and other direct response channels – of which Hello is extremely equipped to quantify and manage – thus creating an ongoing communication between the consumer and the brand that leads to trust, loyalty and a consumer for life!

As this integrated marketing approach continues to emerge and business opportunities become apparent, we will be poised to define the creation, growth and movement in Scandinavia and further exploit its proactive, first-mover advantage. Hello will offer a diverse set of services to brands including the development and production of branded content as well as the deployment of traditional and alternative forms of marketing and distribution, all of which are blended into a cohesive turn-key one-stop-shopping solution that addresses the brand’s marketing objectives. Hello can take full advantage of all of its marketing and creative services to offer maximum marketing reach to its clients and become a global market leader in this emerging industry.

Nothing less will do - but you must know that by now :-)

Fashion Week for Geeks is coming up!

2008-05-04T20:11:00.004+02:00

Webware has nominated the 100 best Web 2.0 applications, chosen by Webware readers and Internet users across the globe. Over 1.9 million votes were cast to select these Webware 100 winners. Check 'em out here

Also the 12th annual webby awards are happening soon in NYC.

Hello is attending the event in Manhattan - and yes we will be there for the parties, the celebrity guests, the photo ops and the parties (again). Somehow we take pride in being part of the geek culture

The 2008 Webbys are officially part of Internet Week For New York the weeklong series of events that could be described as Fashion Week for Geeks.

Health 2.0

2008-03-31T08:37:00.002+02:00

Imagine a place dedicated to life. An online community like no other, leveraging all the capabilities of 2.0 for people living with a particular decease, say Multiple Sclerosis, to connect and share and educate each other as well asdoctors, specialists and other health care practitioners. Imagine a place flowing with hope and ideas, all richly materialized through photos, friend networks, video,music, expertise, links and real stories. A site that provides a suite of ingenious tools to help you better control and monitor your condition. And which puts you face to face with the wisdom and experience and support of millions of people just like you. Welcome to health 2.0. Peter Svarre from Hello has the story (in Danish)

What is the biggest change in marketing?

2007-12-26T17:06:00.000+01:00

People have been saying that it is the declining effectiveness of the traditional media. But more correctly it is the change in consumer behavior. With the Internet as the key driver, consumers research and buy products in a very different way today. Consumers are often ignoring push marketing in favor of using the internet as the basis for their own decision making and transactions. Think about it. Don't you often ignore the advice of the sales staff when choosing a product in store - because you know better already? Don't you use the web to validate your doctor's advice? Most of us do.

So the marketing challenge becomes - how do you gain access to consumers as they conduct their research?

Well first of all I suppose you need to be relevant. If customers are being more demanding than ever before you need to be able to respond to them - whenever, wherever, however they need it. And to be relevant you need to do your homework. How do your customers research online? Which sites did they go to? How do they perceive your competitors? Who is saying what about you on which blog? Who are the key opinion leaders in your category? How do your customer make their final decisions?

If this holds true, the agency of the future is not an advertising agency, BTL, ATL, Digital – or whatever – it is a company helping other companies to increase their turn over (revenue) through higher relevance.

This in turn encompasses the mastery of "relevance channels" such as viral marketing, grassroots marketing, CRM, paid and organic search marketing SEO, co-branding / alliances, social media / citizen journalism. RSS, chatgroups, pop-up retail, communities, word of mouth, network marketing etc.

So this is where the attention goes in 2008!

Happy New Year!

Focus Groups - does & don'ts

2007-12-22T11:39:00.000+01:00

I have been having quite a few discussions about the use of focus groups in the development of advertising concepts - internally and with my favorite client

I think everyone will agree that focus groups can play an important role in determining advertising strategy. The groups can be used for idea generation and to discover potential concepts with appeal to the group participants. You expose the concepts to determine group reactions and winning concepts can then be developed into actual advertisements. In other words - the strategic learning you discover becomes important input into the creative development process.

Then once you've developed the advertising / advertisments you might want to test that (quantitatively) to find the impact of a particular ad on purchase intent, product/service/corporate imagery, believability, recall of the actual ad and the message of the ad, and the extent to which people can identify the product/service/ corporation being advertised.

If this second stage research indicates problems in any of these areas, it is appropriate to use groups to "fine-tune" an ad.

But one thing is for certain - doing everything at the same time in 6-8 weeks is tough.
Merry Christmas.

Hello Group søger Informationsarkitekt

2007-11-14T13:43:00.000+01:00

Hello Group søger en Informationsarkitekt, der kan blive en del vores voksende new media team af informations-arkitekter, new media strateger og media plannere

Vi søger en person, som forstår at internetkommunikation ikke drejer sig om at proppe præfabrikerede budskaber ind i hovedet på brugerne, men at lade brugerne udfolde deres egen kreativitet.

Vi søger en person, der forstår internettets potentiale til at vende kommunikationen på hovedet, så det ikke ængere er virksomhederne, der taler til brugerne, men brugerne der taler til virksomhederne.

Vi søger en person, der har erfaring med at lave visuelle wireframes og prototyper, der kan kommunikere koncepter og ideer til kunder, designere og udviklere

Din erfaring har du blandt andet opbygget gennem din egen brug af nettets muligheder for at kommunikere og interagere. Ikke nødvendigvis gennem mange års arbejde.

I Hello Group arbejder vi for kunder som Saxo Bank, Zecco.com og Zyb, som alle har et ønske om at forandre verden og deres brancher gennem brugen af interaktiv kommunikation. Vores nye informationsarkitekt skal kunne indtræde i disse projekter og i tæt samarbejde med resten af new media teamet udarbejde strategier og prototyper for vores kunder. Hello Group har mange udenlandske samarbejdspartnere og kunder, og derfor kan der forekomme en del rejseaktivitet og muligvis kortere og længere projekter i udlandet.

Det betyder, at du som minimum skal besidde de følgende egenskaber:
Du skal have forståelse for at omsætte en digital strategi til sitestrukturer og prototyper
Du skal have minimum et eller to års erfaring som informationsarkitekt
Du skal kunne fungere som koordinator og projektleder på dine projekter
Du skal kunne skrive flydende på både dansk og engelsk.
Du skal kunne gennemføre en mundtlig præsentation på både dansk og engelsk.
Du skal kende begreber som RSS, blog, web 2.0 og wiki, men du skal også have en evne til at forklare din bedstemor, hvad disse begreber dækker over

Besidder du disse egenskaber, kan vi til gengæld tilbyde dig et udfordrende arbejdsmiljø i en internationalt rienteret ung reklame/webvirksomhed, hvor der er højt til loftet og gode muligheder for at udvikle egne evner og netværk.

Yderligere spørgsmål angående stillingen kan rettes til Peter Svarre:

Email: peter.svarre@hellogroup.com
Telefon: 4040 9492

Din ansøgning skal rettes til Søren Øbro Johansen (soeren.oebro@hellogroup.com) og skal senest være os i hænde den 1. december 2007.

Hello Group A/S
Fredericiagade 15
DK1310
Copenhagen K
Denmark
Telefon: +45 88886600
http://www.hellogroup.com/

Hello Group blev stiftet i august 2006 og er Danmarks hurtigst voksende reklame – og webbureau med 60 medarbejdere. Hello Group er delvist eget af venturefirmaet LundKenner og Hello Group beskæftiger sig med bredspektret rådgivning inden for reklame og kommunikation. Vores kunder tæller Saxo Bank, Ny Alliance, Zecco.com, Adobe, Zyb, BRF. Hello Group har til huse i Fredericiagade, lige i centrum af København. Læs mere om Hello Group på www.hellogroup.com

My stock market timing sucks

2007-11-14T11:34:00.000+01:00

So I got a tip from a friend last week to check out National Oilwell Varco - a worldwide leader in the design, manufacture and sale of equipment and components used in oil and gas drilling and production. I bought 500 shares CFD on Wednesday. Today - a week later, the stock is down 18%. OMG.

Swiming in money?

2007-10-29T20:02:00.000+01:00

I never thought I would get there ... but at the Hotel de Rome in Berlin I went for a swim in the underground vault of the former central bank of the old East Berlin. Twice. That gold-flecked, underground swimming pool is simply stunning ... and to think of what it used to contain ...

I was there with a good friend who works for a very large book store - and little did we know that right there on the square, Bebelplatz, young Nazis burned some 20,000 books in 1933. Nasty.

Cna yuo raed tihs?

2007-10-29T19:53:00.000+01:00

fi yuo cna raed tihs, yuo hvae a sgtrane mnid too Cna yuo raed tihs? Olny 55 plepoe out of 100 can. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt!

Hunting season begins on Monday

2007-09-29T18:42:00.000+02:00

Hello shall set you free!

2007-09-28T12:43:00.000+02:00

ZYB – Chief Marketing Officer Wanted

2007-08-08T13:44:00.000+02:00

Candidate Profile

The ideal candidate will first and foremost be an executive with a demonstrable track record of creative marketing, business development and brand development in the online/internet environment. This individual will have an in depth understanding of online customer acquisition. He or she will have experience in early stage/start-up environments and will have entrepreneurial drive.

A hands-on leader and team builder, this individual will have excellent communication skills and charisma. An international outlook and understanding of international markets are important.

The ideal candidate will
* Be comfortable in a culture where respect is earned irrespective of title, where all employees have to prove themselves. Where formal positions/titles don’t count for much and informal influence structures are important
* Be able to work in an environment where resources are limited by the opportunities facing the company
* Be successful in a highly competitive market space where the market dynamics are rapidly changing

This is a mission critical role for ZYB and it is vital the recruitment process is handled quickly and efficiently. The CMO will report to the CEO. The successful candidate will be based in Copenhagen or London. Success within this role will be measured firstly by increase in market share - online customer acquisition and usage of the ZYB service, secondly by revenues generated.

Qualified candidates must be naturally creative, think strategically, have strong communication abilities, analytical skills and a track record of developing product “buzz” online with limited resources.

Role Overview
* Internet evangelist / market thought leader and influencer
* Focus - online marketing of the ZYB service, building and enhancing the brand towards customer acquisition. Increase market penetration by being extremely creative, resourceful and strategic.
* Commercially orientated marketer
* Develop innovative customer acquisition strategies and programs
* When necessary, build and lead a team focused on online customer acquisition
* Be a direct contributor – lead the creative effort to drive customer acquisition
* Develop and lead the marketing/PR strategy and drive the marketing message
* Be responsible for product definition and product development
* Able to conduct partnership discussions and negotiations with mobile operators and major ISP and internet portals.
* Develop visibility in the online and mobile communities
* Have an excellent black book within the online community.

Personal Characteristics
* Be high energy, self-motivated and self-reliant – driven to over perform
* Maintain a high level of face-to-face contact with partners
* Have excellent written & communication skills – internal and external
* Have strong presentation skills
* Be agile – able to work in a rapidly changing environment
* Be an entrepreneurial individual
* Be a team player
* Have an international outlook
* Be persistent

Education
An undergraduate degree covering business, computer science or electronics would be useful but not essential.

Contact:

Hey, you're a resourceful person - you'll know how to get in touch with Tommy the Zyb CEO without me having to post his digits on the world wide web.

2.0 creatives WANTED

2007-08-06T20:48:00.000+02:00

Listen. The world has changed. People have changed. Marketing .... well, is in the process of changing.

Now, let's assume you combine leading strategists with a bunch of new school creatives, digital designers and add about 25 hard core tech freaks. .... wait a minute! We did that already!

And yet - we're still looking for leading edge creative talent.

Are you the Conceptual Zen Master of rule-based communication schemes, DM, CRM , viral marketing, grassroot, Web 2.0-site development, podcasting and videostreaming? Are you a pioneer constantly looking for new new opportunities –Social software, SMS, XLM, RSS, chatgroups, pop-up retail, communities, word of mouth, network marketing etc?

If so - you could well be on your way to relocating to Copenhagen, recently voted 2nd most livable city in the world

Contact us here

Hello made the cover of Venture Capital Journal

2007-08-06T20:24:00.000+02:00

.. even if it was a feature about Morten Lund.... (You've got to hand it to the guy - he does get around!)

Not sure I'm allowed to print the entire article here - so I'll settle for the following jewel:

".... Managed by Jakob Langemark, the company’s more than 50 employees can take a next-generation Internet idea and machine it into reality in a matter of weeks. “It was obvious that our ventures would always need this,” Lund says.
One of the Hello Group’s most recent clients was Lund portfolio company Zecco, an Internet brokerage supported by ads so it doesn’t have to charge commissions. The founders came to Lund with just an idea. After seven months with the Hello Group, they had a fully formed product, ready to take on eTrade.
In some respects, the Hello Group exists to service Lund’s portfolio companies. “Making sure his companies succeed is my primary goal,” Langemark says. “If they succeed, we succeed.”
But the Group is expanding to take on new clients. It recently scored a deal with Adobe worth between $2 million and $3 million. It has been interviewing seven to eight people per week to help it expand.It is tempting to compare the Hello Group to an incubator, but the parallel isn’t perfect. The group doesn’t own real estate, for example. It doesn’t have foosball tables set up for entrepreneurs. It is a service company first and foremost. If the group can help one of Lund’s portfolio companies, it will, for a fee.
Call it a venture accelerator instead. The Silicon Valley analogue to the Hello Group might be a company such as Pivotal Labs. Although the software consulting firm isn’t associated with any particular VC firm, it does have a startup practice that will build just about any Web 2.0 service company you want for $100,000 cash. Pivotal will also train a startup’s engineers to help ensure an easy transition after the consultancy pulls out. But the firm doesn’t have the design and marketing savvy that the Hello Group brings to the table. And in a Web 2.0 environment where sizzle is almost as important as steak, marketing can be a real asset. "

Projektleder søges

2007-07-23T10:04:00.000+02:00

Hello Group vokser i rasende tempo. Vi søger nu en (eller flere) bund solide projekt-ledere til at fungere som bindeled mellem konsulenter, kunder og kreative teams. Du kan motivere og begejstre med den ene hånd mens du styrer timeregnskab, budgettering og fakturering med den anden (gerne i Workbook). Kort fortalt kan du drive et hvilket som helst projekt fra brochurer, indstik og annoncer til bannere eller landingpages frem til sikker levering ’on time’, ’on budget’ og i høj kvalitet. Ud over kundekontakt får du også ansvar for adskillige interne opgaver – bla. indkørsel af nye ansatte, tilrettelæggelse og deltagelse i ansættelsesforløb, personale arrangementer, lidt økonomistyring mv. Du er strukturet, flittig, sjov, omhyggelig, omgængelig ... på både dansk og engelsk. Vi regner med at du har minimum 3-4 års bureau-erfaring. Ansøgninger til Katja på katja.thorhauge@hellogroup.com.

Hello Group er Danmarks hurtigst voksende bureau. Stiftet i 2006 og tæller i dag 47 ansatte med fokus på 360-graders marketing (branding, online, direkt ... bare det virker). Kunderne er bla. Saxo Bank, Avisen, Novo Nordisk, FL. Schmidt, Sonofon, Syd Energi samt Zecco.com.

Marketings & PR entusiast søges til Hjem.dk (danish only)

2007-06-19T20:15:00.000+02:00

Til en ung dynamisk internetvirksomhed søges en dygtig og kreativ marketingsperson, der selvstændigt kan være med til at eksekvere på Hjem.dk’s ambitiøse vækstplaner. Vi er en virksomhed i kraftig vækst og søger nu en person, der kan være med til at drive marketings-processerne, håndtere partnerskabsaftaler i Hjem.dk, samt ad hoc udarbejde strategiske analyser og gennemførsel af projekter for ledelsen.

Dine primære arbejdsopgaver vil være relaterert til følgende

PR og events
Udfærdige pressemeddelelser
Eksekvere events (alt det praktiske arbejde)
Håndtere program for VIP-kunder
Marketing
Eksekvering af marketingskampagner
Analyse og ROI målinger på kampagner
Håndtere nyhedsbrev
Samarbejde med leverandører og producenter mht markedsføringstiltag
Igangsættelse af kampagner/tilbud – løbende samt på alle mærkedage (jul, morsdag, etc.)

Partnerprogrammer
Eksekvering og håndterering af partnerprogrammer
Aktiv opsøgning af nye partner-emner
Forhandle og implementere nye partneraftaler

Kommunikation / strategi
Udvikle og implementere hjem.dk’s budskaber
Følge op på pressen og konkurrenters tiltag

Ledelses support
Ad hoc analyser
Ad hoc projektledelse på strategiske opgaver

Du arbejder udpræget selvstændigt, er omhyggelig og som person er du udadvendt og har et godt overblik. Herudover har du følgende kompetencer:
Dyb markedsføringsforståelse med baggrund i at håndtere marketings- og salgsprogrammer.
Erfaring fra et job i´en internetvirksomhed eller fra reklamebranchen kunne være en fordel
Fremragende skrevne og kommunikative evner.
Stærke organisationelle og anlytiske evner
Forståelse for online reklame og e-handelsmarkedet
Rutineret bruger af IT, herunder MS Office pakken er et must.
Besidder du ovenstående egenskaber og vil være med til at gøre en forskel, så kan vi tilbyde dig et udfordrende arbejdsmiljø i en nystartet virksomhed, hvor der er højt til loftet og gode muligheder for at udvikle egne evner og netværk.

Din ansøgning skal senest være os i hænde senest den 1. august 2007.

Arbejdsstedet kan være på hovedkontoret i Århus eller på HelloWeb’s kontor i København City.

Skriv venligst hvordan du blev opmærksom på stillingen og yderligere spørgsmål angående stillingen kan rettes til Thomas Dybdahl på tlf. 20 22 65 25, som også behandler ansøgningerne.

Send din ansøgning elektronisk til: thomas@hjem.dk

Hjem.dk er stiftet i 2006 af Danmarks førende internetpionerer. I ejerkredsen står bl.a. Morten Lund, HelloWeb, Demib.com samt et par toneangivende business angels. Hjem.dk er drevet af Jyske købmænd og har Danmarks største sortimentet indenfor nonfood - vi leverer alt fra hundehuse til køleskabe.

Coming out of the abyss

2007-05-23T14:44:00.000+02:00

OMG - I am finally back from a bottomless pit with my ALU position. It has been a bumpy ride which saw me sell half of my CFD-position about a month ago. What can I say - I should have stuck with it. (the x marks my ALU entry in january)